About Jack Monaco


Cookies This is an industry that is rapidly growing, no matter what the financial outlook of Wall Street. New cafes and restaurants are opening nation wide and locally as you read this, however, there is a sizable turnover rate and high degree of risk. Of course the rewards can be worth the risk and failure can be avoided. Creative, innovative planning is the key to success. It will save you time, effort and capital.

If you can't describe your idea clearly and simply you haven't thought it through!

What works and what doesn't? Do you know what questions to ask and when to ask them? Do you have a background in professional food service? Are you a "hands on" experienced people manager? Have you been a cook? Have you waited tables? Have you washed dishes? Have you managed bartenders, cooks or servers? Have you argued with bankers or vendors? Have you managed cash flow problems? Do you know when to ask for professional help?

People tend to buy what they want, not what you think you offer!

Most existing restaurants are built around products or services already available. What is it about your concept that will set it apart and avoid the "me too" cliché. Menus for the most part are generic. While you may believe yours is special, that perception may not be shared by your customers, and no amount of advertising, facility design or trendy staff is apt to change their perception. Differentiating your food and style of service from your competitors starts with thorough product and service procedure knowledge.

The success of your menu hinges on your ability to evaluate and understand your potentials and limitations. Stay alert to opportunities. Product sourcing and alternative preparations are the key to increasing your profits. In order to build revenues you must build check averages! To successfully implement a new menu, or a menu makeover, you need an adequate "plan of attack" based on sound "menu engineering".

You are eager to enter the market place, but what will set you apart from your competition? To be successful you must develop a logically arranged plan that will address the following:

  • ANTICIPATE NEW TRENDS
  • SERVE YOUR CUSTOMER'S NEEDS
  • STAY AHEAD OF YOUR COMPETITION
  • PROVIDE FINANCIAL FORECASTS
  • APPEAL TO A WIDER CUSTOMER BASE
  • SET FIRM BUDGET GUIDELINES
  • STAY ALERT TO NEW OPPORTUNITIES
  • EVALUATE AND UNDERSTAND YOUR COSTS
  • DESIGN EFFECTIVE SYSTEMS AND FACILITIES
  • ESTABLISH YOUR CREDIBILITY
  • Jack Monaco